Business Development Manager (BDM) – Sales & Marketing Opportunity for Freshers | Ascentia Organisation

Introduction

Ascentia Organisation is offering an incredible opportunity for freshers to begin their career in business development, marketing, and public relations. If you're enthusiastic about driving brand promotion strategies, developing integrated marketing campaigns, and building valuable relationships with clients, this could be the role you’re looking for.

The importance of business development and marketing has never been more significant, especially in today’s digital era. As businesses continue to expand, the demand for skilled professionals who can develop innovative marketing strategies, manage client relationships, and grow brand visibility continues to soar. Ascentia Organisation is seeking passionate individuals to join our team and contribute to the growth and success of our brand. If you have the drive to succeed and a passion for marketing, apply today to become a key player in our journey.

Job Title: Business Development Manager (BDM)

Location: Bengaluru (Indira Nagar)

Job Type: Full-time, Permanent

Salary: 3-6 Lacs P.A.

Work Mode: Work from Office

Job Description

We are looking for a Business Development Manager (BDM) to join the Ascentia Organisation team. As a Business Development Manager, you will be responsible for crafting marketing strategies, driving brand promotion, and executing public relations initiatives. You’ll play a pivotal role in establishing and nurturing relationships with clients while contributing to the overall growth and success of the business.

Key Responsibilities:

Brand Promotion & Marketing Strategy Development
You will be responsible for developing and implementing integrated marketing strategies that promote the company’s products and services. You’ll collaborate with the senior leadership team to ensure that the marketing strategies align with business objectives and market trends.
Public Relations Initiatives
Develop and execute PR activities to enhance the company’s brand visibility. Your role will involve building relationships with media, influencers, and other external stakeholders to foster the company’s public image.
Campaign Management
Design, implement, and monitor marketing campaigns across various platforms (digital, print, and events). You will analyze the performance of each campaign and provide recommendations for improvement.
Sales & Business Development
Engage with potential clients to understand their needs and offer tailored solutions. You'll also be involved in networking events, conducting follow-ups, and helping to expand the company’s client base.
Market Research & Competitive Analysis
Stay informed about the latest market trends, customer preferences, and competitor activities. Use this information to identify new opportunities for business growth.

Qualifications

Required:

A bachelor's degree in any field (B.A, B.Tech/B.E., B.B.A/B.M.S., or equivalent).
Postgraduate degree in Marketing, Business Administration, or related fields (MBA/PGDM) is highly desirable.
Strong communication skills and the ability to engage effectively with clients and stakeholders.
Willingness to learn and take on new challenges.
Freshers with 0-2 years of experience in sales, marketing, or business development are encouraged to apply.

Preferred:

Experience or interest in public relations and brand management.
Familiarity with digital marketing tools, CRM systems, and marketing automation platforms.
Passion for marketing and the ability to adapt quickly to new trends.

Industry Trends

The Advertising and Marketing industry is rapidly evolving with advancements in technology and shifts in consumer behavior. Understanding these trends is crucial for anyone pursuing a career in marketing, especially in roles like the Business Development Manager.

Key Industry Trends:

Digital Transformation: Companies are moving toward data-driven marketing strategies. Digital marketing tools like Google Analytics, HubSpot, and Salesforce are becoming essential for tracking customer behavior and optimizing campaigns.
Social Media Dominance: Platforms like LinkedIn, Facebook, and Instagram have become integral for business promotion and client engagement. Social media marketing continues to drive consumer decisions, making it a powerful tool for brand visibility.
Content Marketing: Quality content is the backbone of modern marketing. Businesses are focusing on creating informative and engaging content to attract and retain customers. Resources like MarketingProfs provide valuable insights into effective content strategies.
Influencer Marketing: Collaborating with influencers helps brands connect with targeted audiences more effectively. Influencers play a key role in shaping customer opinions and boosting brand credibility. Platforms like Influencer Marketing Hub can help you get started with influencer campaigns.

These trends will continue to shape the future of marketing and business development, offering exciting opportunities for growth and innovation.

Career Growth and Opportunities

At Ascentia Organisation, we believe in nurturing talent and providing our employees with opportunities to grow. As a Business Development Manager, you’ll gain hands-on experience in key areas of marketing and public relations. You will have the chance to work with senior leadership, contributing directly to business strategies.

Potential Career Paths:

Senior Business Development Manager
Marketing Manager
Public Relations Manager
Sales Director
Digital Marketing Specialist

These are just a few potential career trajectories that this role can open up for you. As your skills and experience grow, you may take on larger projects, lead teams, or transition into specialized roles within the marketing or sales domain.

Skill Development

To excel in the Business Development Manager (BDM) role, it’s essential to build a strong foundation in various areas of marketing and business development. Here are some tips to enhance your skill set:

Marketing Strategy: Focus on learning the fundamentals of digital marketing, content creation, and campaign management. Platforms like Coursera and LinkedIn Learning offer courses on digital marketing and brand management that can help you stay ahead of the curve.
Public Relations: Familiarize yourself with best practices in media relations, crafting press releases, and managing the company’s public image. Resources like PR Newswire provide a wealth of PR insights.
Communication Skills: Strong verbal and written communication is crucial. Work on improving these skills by engaging in writing activities and public speaking. For example, Toastmasters International offers public speaking training.
CRM Systems: Get comfortable with CRM platforms like Salesforce, which is widely used for managing client relationships. Understanding marketing automation tools such as HubSpot can also be beneficial.

Interview Tips

When preparing for your interview, it’s essential to showcase your enthusiasm for marketing, sales, and business development. Here are some common interview questions and tips on how to answer them effectively:

Tell us about a marketing project or campaign you’ve worked on.
Highlight any academic projects or internships where you were involved in marketing. Discuss the goals, the steps you took to execute the campaign, and the results.
How do you stay updated on industry trends?
Mention your sources of information, such as MarketingProfs, HubSpot Academy, or Google Trends, to show that you’re proactive about learning and staying informed.
How would you handle multiple tasks and deadlines?
Share examples of your time management skills and your ability to prioritize tasks effectively.

FAQs

1. What qualifications do I need to apply?

You need a minimum of a bachelor’s degree in any field, with preference for candidates holding an MBA/PGDM in Marketing.

2. What skills are required for this role?

Strong communication skills, digital marketing knowledge, and familiarity with marketing tools like Salesforce and Google Analytics are essential.

3. Is there growth potential in this role?

Yes! As a Business Development Manager, you can advance to senior roles such as Marketing Manager, Public Relations Manager, or even Sales Director.

4. What is the salary range for this position?

The salary for this role ranges from 3 to 6 Lacs per annum, depending on experience.

Conclusion

The Business Development Manager (BDM) role at Ascentia Organisation offers a fantastic opportunity for freshers to gain hands-on experience in marketing, public relations, and sales. With significant career growth opportunities and exposure to diverse industries, this is the ideal role for someone eager to develop and apply their skills in a dynamic and fast-paced environment.

Apply now to start your career in marketing and business development at Ascentia Organisation!

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Business Development Manager (BDM) - Sales & Marketing Opportunity for Freshers | Ascentia Organisation